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Eating Healthy at a Technology Company: Experiments at Google.

Tuesday, February 9, 2016 - 6:00pm
Harrison College House: Room M20

Ernest Baskin: (CW '08), Assistant Professor of Food Marketing at Saint Joseph's University

Ernest Baskin is an assistant professor of food marketing at Saint Joseph's University. He is an expert in consumer behavior and marketing research. His research focuses on consumer judgment and decision making with a particular interest in environmental effects on judgment and choice. Within this domain, he strives to work on ideas that have both practical and theoretical implications. His work has been published in journals such as Journal of Consumer Research and Journal of Marketing Research and has been extensively covered in the popular press in outlets such as the Chicago Tribune, Lifehacker, and The Atlantic.

He has worked extensively with a variety of firms on major marketing and behavioral initiatives, including Google, Pepsico, Activision, TIAA-CREF. Ernest has extensive professional experience in advising on marketing efforts, market research and mergers throughout his career as a market researcher. He holds a PhD, MPhil and MA in Marketing from the Yale School of Management as well as a BS in Economics and a BA from the Wharton School and the College of Arts and Sciences at the University of Pennsylvania respectively.